

Smile On
is not only about making you smile.
It also contains three essence values that we pursue through our skincare products.
We'd like to give you a smile
Our brand was motivated by a Korean word,‘Miso’.
‘Miso’ is Korean for ‘smile’ and ‘Ju’ means ‘to give’.
Combining those two, we started this brand
with a mission to make people smile.
For brand identity, we created a logo that delivers a clear understanding
of the core value while making our brand more iconic and unique.


Smile On
is not only about making you smile.
It also contains three essence values that we pursue through our skincare products.
We'd like to give you a smile
Our brand was motivated by a Korean word,‘Miso’.
‘Miso’ is Korean for ‘smile’ and ‘Ju’ means ‘to give’.
Combining those two, we started this brand
with a mission to make people smile.
For brand identity, we created a logo that delivers a clear understanding
of the core value while making our brand more iconic and unique.