LUX








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Brand Story


LUX has been celebrating beauty and femininity since 1925. We understand that beauty is a woman’s armour, her source of strength. It is hers to express, unapologetically. We will continue to help women everywhere fight casual sexism at home, in the workplace and in wider society. LUX is committed to reduce instances of, and inspire women to rise above, everyday sexism through content, activations and partnerships.
Brand Story


LUX has been celebrating beauty and femininity since 1925. We understand that beauty is a woman’s armour, her source of strength. It is hers to express, unapologetically. We will continue to help women everywhere fight casual sexism at home, in the workplace and in wider society. LUX is committed to reduce instances of, and inspire women to rise above, everyday sexism through content, activations and partnerships.



















